La Maison de la Vache qui rit

Created in 2009, La Maison de La Vache qui rit is built on the very site where the brand was born in 1921, in Lons-le-Saunier, in the heart of the Jura region. It's a place of reference for the memory of the brand, where young and old alike can enjoy a playful and unusual journey to discover the adventure of the most famous of cows.

The modern yet timeless scenography retraces the founding of the Group, the creation of its emblematic brand, its many innovations, right up to its most current concerns and its commitment to healthier, more responsible food for all.

It's a place where there's always something going on for young and old alike, because the mission of La Maison de La Vache qui rit is also to astonish you through its cultural and artistic programming, combining its values with offbeat proposals.

Photo ©Cyrus Cornut